Roger Jupp began his career in market research in London. Over more than 30 years in Ireland, he has accumulated extensive quantitative and qualitative experience, in virtually every product and service area. He served for years as Chairman for the British multinational market research firm Millward Brown, and now serves as an independent Research Consultant. Roger joined the Ashoka Support Network in May 2013, and has since played an integral role in developing the work of Slow Food and Siel Bleu in Ireland.