In reviewing potential candidates for the Ashoka Fellowship, we apply an initial “knockout” test, considering, “is this a new idea?” Four additional criteria are then applied, with an assessment of the social entrepreneur’s creativity, entrepreneurial quality, social impact, and ethical fibre.
Is this a new idea, solution or approach to a social problem that will change the pattern in a field?
Does the individual approach opportunities and obstacles creatively?
Does the individual have the determination, ingenuity and realism that characterise a world-class entrepreneur?
Is the idea likely to solve a social problem at a national or international level?
Is the individual trustworthy and do they exhibit the highest ethical standards?